Where the craft meets the calling.
For two decades we shaped what the world knows about brands. Now we bring that same craft, surrendered, to the Church.
Two words we could not stop noticing.
“Known for.” It is one of the most common phrases on Wikipedia, sitting in more than half a million articles. Open almost any page, a person, a country, an idea, and there it is: known for.
- [ Country ]Switzerland is known for its neutrality.
- [ Leader ]Abraham Lincoln is known for freeing the enslaved.
- [ Artist ]Beyoncé is known for redefining pop.
- [ Species ]The lion is known for its courage.
- [ The Church ]The Church is known for ▁▁▁
And because Wikipedia shapes what search engines show, and what AI now repeats, that one phrase quietly shapes how the world understands people, places, things, and ideas. It shapes how the world understands the world.
Which left us with a question we could not put down: what is the Church known for?
From shaping perception to revealing truth.
Our whole career was spent on one question: when someone searches, what comes back? We got good at it. We shaped how millions of people perceived some of the largest brands on earth, and we were paid well to do it. It was honest work, and we do not regret a day of it.
But the turn came slowly and then all at once. The same mechanics that move a product to the top of a results page can move truth there. The skill was never neutral — it was simply pointed at the wrong thing. We had spent twenty years learning to shape perception. We wanted to spend the rest of it revealing what is already true.
We have come to believe none of it was detour. All of it was preparation.
Meet Steven and Sheena.
Steven Schleicher
Search & digital strategist · since 2014
Steven leads the data and paid search side of the work, turning search analytics into strategy to move people toward truth. He also carries operations and partnerships, the connective tissue that keeps churches working as one and the whole effort moving forward.
Sheena Schleicher
Brand storyteller & editor · since 2005 / Technical SEO & LLM strategist · since 2007
She has spent two decades shaping how organizations sound and what their words mean, and nearly as long on the technical side—making sure the systems that read the web, now including AI, understand it correctly.
Together
Steven and Sheena bring two decades of experience leading search strategy for major national brands. They founded Known For to turn that expertise toward the Church.
They also run Schleicher Marketing, their search and marketing agency, and their hope is that Known For becomes their whole focus.
The whole family is in on this.
Together since 2006, married since 2010, raising four kids here in Oceanside. They are much of the reason this matters to us. This is not a side project we fit around the rest of our lives. It is what we have given our lives to.
When you reach out, you reach us, the same people who pray over this work and do it. For something built on trust, that feels like the only way to begin.
The platforms shaping what the world believes were built for attention and profit, not for human flourishing.
We know how to turn those same tools to serve instead, to point people toward truth, and toward God. So we have surrendered that ability, and our lives, to this calling.
This was never about what we can build, but what God can do once it’s His.
Let’s build this together.
If you lead a church or a value-aligned nonprofit, we would love to meet you. No cost, no pressure — just a conversation about what your people find when they search.